Master of Mixes

Crafting an online shopping experience for a global top-selling consumer mixer brand

American Beverage Marketers (ABM), a renowned parent company in the beverage industry, has successfully tailored an online shopping journey for one of its leading brands, Master of Mixes, a global top-selling consumer mixer brand. Within ABM's family of brands, this mixer brand stands out for its innovative and diverse product line, catering to cocktail enthusiasts worldwide.

I designed an online shopping experience for Master of Mixes which focused heavily on their large product offerings and diverse amount of recipes. Customers can easily browse products, discover new recipes, and buy items hassle-free. This effort boosts customer interaction and widens market reach, showing the effectiveness of proactive e-commerce strategies in driving growth and satisfaction.

By leveraging my expertise to enhance accessibility and convenience and by working with copywriters and developers to bring this vision to life, ABM has strengthened its consumer engagement and expanded its market reach.

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Agency RedTag

Creative Direction Charlie Ostertag

Web Design Sam Flick

Web Development Kevin Stone (CTO), Claudio Garcia (Developer), Amit Suthar (Contractor)

Copywriting/Content Strategy Tristan DeWitt

Project Manager Mariah Mattingly

Software Figma, Shopify