I’m an award-winning designer who specializes in creating brand identity & design systems and results-driven digital experiences. A graduate from Western Kentucky University, I thrive on achieving great results in everything that I produce. My attention to detail and ability to projects done has allowed me to make a positive impact on my community.

I am currently working at RedTag.digital as an art director in Louisville, Kentucky.


  • Art Direction
  • Web Design
  • Design Systems
  • Brand Identities
  • Logo Design
  • UI / UX Design


  • Art Director — RedTag
    2023 - Present
  • Web Designer — RedTag
    2021 - 2023
  • Graphic Designer — Imagewest
    2017 - 2020
  • Graphic Designer — College Heights Herald
    2017 - 2018
  • Graphic Designer — WKU Talisman
    2016 - 2018


  • Western Kentucky University — B.A. cum laude
    2016 - 2020


  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe After Effects
  • Webflow
  • Salesforce
  • Slack
  • Google Workspace


AIGA Top 100 Show
Top 100 Nominee - J&H branding, J&H website, Southern Vintage website, Chef II Impress website
Top 100 Nominee - Web & Digital, WeRideTogether website
Top 100 Nominee - Social Good, WeRideTogether website
American Advertising Awards
Silver ADDY: RedTag – Business to Business Website
Kelley Construction Website, AAF Louisville
Silver ADDY: RedTag – Art Direction Single J&H Branding and Website, AAF Louisville
Silver ADDY: RedTag – Public Service Website, WeRideTogether website, AAF District 5
Gold ADDY: RedTag – Public Service Website, WeRideTogether website, AAF Louisville
Culturally Legit: RedTag – Public Service Website, WeRideTogether website, AAF Louisville
WKU Communication Student Juried Show
Best of Show
PMA Markie Awards
Gold for Anything Goes
Gold for Web
Gold for Best Pitch
Gold for Event & Fundraising
Gold for Logos & Branding
Columbia Student Press Association
First Place: Alternative Story Form
First Place: Single-Subject Featured Package
Certificate of Merit: Design of Single Spread
Associate Collegiate Press
Honorable Mention, Newspaper Page/Spread Design
WKU Student-Juried Art Show
Kaviar Forge & Gallery
Scholastic Art and Writing Awards
Silver Key, Digital Art
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"Sam was so easy to work with and flexible. He was able to take my ideas and formulate them into a cohesive brand, with its own platform. I continue to work with Sam when I have questions or need maintenance on the site. He is very organized and dedicated to his projects."
Kenzie Zirkelbach
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Sam has worked with us to create an outstanding website for our company and has displayed his talents, abilities, and skills to us on a continual basis through the start of our project to the launch. The dedication to his work and self-motivation as an entrepreneur have proven very profitable for our company’s top-line revenues. Because of his product knowledge and detail-oriented personality, we couldn’t have chosen a better contract employee to help our small growing business.
Cynthia Sprouse — Co-owner of Sprouse Container Leasing LLC
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Sam was determined to make sure our rebrand reflected our mission, our organizational culture, and represented our story. Looking across any of our online platforms, people already know Crossroads Agapé. I couldn’t ask for more. I would recommend Sam to anyone looking for a conscientious, creative, and thoughtful designer.
Stacey Mecier — Founder of Crossroads Agapé
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