Crossroads Agapé is a New Albany, Indiana based not-for-profit organization that was founded in 2019 to provide shelter, job training, and resources for survivors of childhood sexual abuse and human trafficking. Crossroads Agapé is a safe community offering a path towards holistic healing and restoration for survivors of childhood sexual abuse, exploitation, addiction, and poverty; providing education & training, life skills, work experience, and healing centered engagement. Crossroads Agapé is a place where survivors of childhood sexual abuse, exploitation, and trauma heal, learn, grow, & thrive.
Crossroads Agapé needed a fresh and inviting brand identity system that was consistent and cohesive between their visual and verbal communication. They wanted to create a system where there was an ease of communication for the internal teams and a level of understanding for the general public. Platforms needed to be created to promote continuous engagement, create a vehicle for fundraising and donations, and to increase brand exposure so they could focus on the healing and restoration efforts for victims and survivors.
Sam was determined to make sure our rebrand reflected our mission, our organizational culture, and represented our story. Looking across any of our online platforms, people already know Crossroads Agapé. I couldn’t ask for more. I would recommend Sam to anyone looking for a conscientious, creative, and thoughtful designer.
Since launch on October 4, 2020 or last month, the website has garnered 70 visits, 76 unique visitors, and 157 page views. The organization has obtained more brand exposure throughout the community of New Albany, Indiana and has been able to spread more awareness about the dangers of human trafficking and childhood sexual abuse. Crossorads plans on doing virtual events and has plans to have their "Break Every Chain" gala next spring if events go accordingly.
Creative Direction Sam Flick
Logo & Brand Design Sam Flick
Web Design Sam Flick
Writers Crossroads Agapé team
Video Ben Newkirk
Software Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, Squarespace 7.1