Crossroads Agapé

Creating an identity for a nonprofit focused on educating communities and healing people.

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Crossroads Agapé is a New Albany, Indiana based not-for-profit organization that was founded in 2019 to provide shelter, job training, and resources for survivors of childhood sexual abuse and human trafficking. Crossroads Agapé is a safe community offering a path towards holistic healing and restoration for survivors of childhood sexual abuse, exploitation, addiction, and poverty; providing education & training, life skills, work experience, and healing centered engagement. Crossroads Agapé is a place where survivors of childhood sexual abuse, exploitation, and trauma heal, learn, grow, & thrive.

Crossroads Agapé needed a fresh and inviting brand identity system that was consistent and cohesive between their visual and verbal communication. They wanted to create a system where there was an ease of communication for the internal teams and a level of understanding for the general public. Platforms needed to be created to promote continuous engagement, create a vehicle for fundraising and donations, and to increase brand exposure so they could focus on the healing and restoration efforts for victims and survivors. 

Crossroads Agapé Logo
Crossroads Agapé Logo System
Crossroads Agapé Logo Meaning
Crossroads Agapé Brand Promise
Crossroads Agapé Color Palette
Crossroads Agapé Visual Language
Crossroads Agapé Font Weight and Messaging
Crossroads Agapé Mission Statement
Crossroads Agapé Business Cards
Crossroads Agapé Posters
Crossroads Agapé Stationery Mockup
Crossroads Agapé Website Home Screen
Crossroads Agapé Website About and Programs Screens
Crossroads Agapé Website Volunteer and Internships Screens
Crossroads Agapé Donate and Contact Pages
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Sam was determined to make sure our rebrand reflected our mission, our organizational culture, and represented our story. Looking across any of our online platforms, people already know Crossroads Agapé. I couldn’t ask for more. I would recommend Sam to anyone looking for a conscientious, creative, and thoughtful designer.
testimonial avatar
Stacey Mecier — Founder of Crossroads Agapé

The results

Since launch on October 4, 2020 or last month, the website has garnered 70 visits, 76 unique visitors, and 157 page views. The organization has obtained more brand exposure throughout the community of New Albany, Indiana and has been able to spread more awareness about the dangers of human trafficking and childhood sexual abuse. Crossorads plans on doing virtual events and has plans to have their "Break Every Chain" gala next spring if events go accordingly.

76
Unique visitors since October 4, 2020
157
Page views since October 4, 2020

Credits

Creative Direction Sam Flick

Logo & Brand Design Sam Flick

Web Design Sam Flick

Writers Crossroads Agapé team

Video Ben Newkirk

Software Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, Squarespace 7.1