CureTech is a biomedical startup that focuses on supplying post-op recovery and preventative therapies for its patients. They provide patient-focused and physician-centric support with a focus on getting patients back to doing what they love. RedTag was approached by CureTech for a new website that helps illustrate their effectiveness in treating Deep Vein Thrombosis (DVT) and opioid addiction while bringing forward the vision for a brighter future.
The idea for this website was to present an idea for a brighter future. In initial discovery sessions with CureTech, we went towards a design direction that was a different interpretation of a medical identity mixed with playing with the idea of light, soft shapes, and a soft color palette. We kept their original blue brand color but added a triadic palette by mixing in red and violet to give a unique look and feel to the brand. By mixing in some manufacturer and lifestyle photography, we were able to create an aesthetically pleasing tone for the website and other aspects of the identity.
The website was structured around telling a story about presenting problems and positioning CureTech as the overall solution to said problems. We start by laying out some stats about the national impact of blood clots, DVT, and opioid addiction. Then after presenting this problem, laying out internal statistics of how CureTech helps to solve those problems. This mixed with the overall tone of the brand helps us tell a more optimistic story that encourages patients to get back what they love doing the most.
The site was launched in September of 2021. They now have a platform to spread awareness of the effects of DVT, are able to distribute products, and are able to act as a gateway for both physicians and patients to help them get back to their lives.
Creative Direction Charlie Ostertag
Web Design Sam Flick
Web Development Alex Six, Claudio Garcia
Software Figma, Webflow, Adobe Illustrator