Crafting a website for family-owned custom home builders who make building dream homes easy

RALLE Homes are family-owned custom home builders who make building dream houses easy. With over 30 years in the industry, they are with their clients every step of the way from initial design consultation to the completion of the home. They offer personalized custom home building services where they walk you through each phase of the design build process to craft a home that meets their clients’ unique needs. Through working with RedTag, I helped plan and design their new marketing website which shows their process and their custom projects in a refined and high-class aesthetic that is reflective of the personalized service that they provide to their clientele. 

This site is built to be as clean and minimal as possible to showcase the exterior and interior photography. When paired with an elegant serif typeface and a grayscale color palette, it portrays a look of luxury befitting of a high-class home builder. 

The structure of the site is broken up into showcasing their portfolio, describe their custom building services, and to tell their story. As a family owned business (RALLE being an acronym for the first letters of the owners 5 children), it was important to capture the history and the reputation that they have build over decades. We were able to help better tell their story by surrounding it with upscale photography and elegant typographic layouts to help bring out the elegance and luxury that their million-dollar homes provide to their audience.

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Agency RedTag

Creative Direction Charlie Ostertag

Web Design Sam Flick

Logo Design Sam Flick

Web Development Kevin Stone (CTO), Claudio Garcia (Developer)

Copywriting/Content Strategy Tristan DeWitt

Software Figma, Webflow