Sprouse Container Leasing

Creating a website for a family-owned container leasing company.

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Sprouse Container Leasing is a family-owned and operated shipping container leasing and brokerage company in Bowling Green, Kentucky. They focus on the sales and rentals of shipping containers, semi-trailers, and other related equipment to a larger number of industries including: construction, manufacturing, retail, hospitality, agriculture, and residential markets. The owners, Larry & Cynthia Sprouse want their emphasis on building strong customer relationships, competitive pricing on the same goods & services of all national competitors minus the big price tag, and high-quality customer service through phone and email.

Since starting business in Bowling Green 35 years ago, Larry has been successfully relying on word of mouth advertising and referrals for his business. They rely on inquiries via phone, email, and in-person meetings to facilitate the distribution of shipping containers and storage trailers for their customers. In the last couple of years, especially with the rise of the pandemic, they’ve needed to shift their focus on the digital space through their website and social media profiles to maintain a steady stream of inquiries to maintain business. 

Their previous website was very barebones, did not showcase any logos or branding, and was lacking in any information about their business. Going from this, the biggest challenge was to provide a redesign of the website with the goals of: establishing trust by talking more about their business, make it easier to submit inquiries and to contact the business by making contact forms and contact info more accessible, and to showcase their products & services through talking about sales & rentals, equipment they offer, and markets they serve. They are reliable, they build strong customer relationships, and they are a part of the local BG community.

Sprouse Container provides on-site storage needs, same-day service, and quality equipment for retail and manufacturing businesses to help them save space, time, and money.

Logo
Previous Identity
Sprouse Container Logo Sheet
Sprouse Container Type Treatment
Sprouse Container Duotone Halftone Patterns Gif
Sprouse Container Colors
Sprouse Container Brand Sheet 1
Sprouse Container Brand Sheet 2
Sprouse Container Visual Language 1
Sprouse Container Visual Language 2
Sprouse Container Visual Language 3
Sprouse Container Website Home 1
Sprouse Container Website Home 2
Sprouse Container Website About
Sprouse Container Website Sales
Sprouse Container Website Markets Inner
Sprouse Container Website Equipment Inner
Sprouse Container Closer
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Sam has worked with us to create an outstanding website for our company and has displayed his talents, abilities, and skills to us on a continual basis through the start of our project to the launch. The dedication to his work and self-motivation as an entrepreneur have proven very profitable for our company’s top-line revenues. Because of his product knowledge and detail-oriented personality, we couldn’t have chosen a better contract employee to help our small growing business.
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Cynthia Sprouse — Co-owner of Sprouse Container Leasing LLC

The results

Since the website launched at the beginning of February 2021, Sprouse Container Leasing has seen an increase in web traffic and inquiries for their business. They’ve received a 150% increase in organic traffic and have received a steady increase in new users and page views. Their Facebook page is currently being maintained and kept up to date with new posts every week. They have been able to make an impact within the local Bowling Green community thanks to this increased digital presence.

150%
Increase in organic traffic

Credits

Graphic & Web Design Sam Flick

Web Development Sam Flick

Content Strategy & Copywriting Sam Flick

Social Media Management Coleton Wood

Software Photoshop, Illustrator, Figma, Webflow