Chef II Impress

Developing a culinary fashion line's identity and e-commerce platform

Chef II Impress is a culinary-focused clothing apparel company founded by Chef Rock Alan which sets out to create bold and trendsetting kitchen apparel for everyone who loves to cook. Founded in 2013, Chef Rock quickly made a name for himself in the Louisville area and was looking to expand their operations to outfits chefs across the country.

While working at RedTag, I helped create a unique approach that seeked to create a shared vision of community by bridging the gap between culinary aesthetics and fashion. Our team created an identity system focused on fostering community outreach which includes an updated vision, mission, logo, brand assets and a new ecommerce website. Our team also helped staged a photoshoot which photographed their latest apparel lines. We also designed and developed a new ecommerce platform, powered by Shopify, which showcases their diverse product lines and helps deliver them in a fresh and unique way. 

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Agency RedTag

Creative Direction Charlie Ostertag

Brand Identity & Logo Design Sydney Geller, Sam Flick

Web Design Sam Flick

Web Development Kevin Stone (CTO), Claudio Garcia (Developer), Amit Suthar (Contractor)

Copywriting/Content Strategy Tristan DeWitt

Software Figma, Webflow, Adobe Illustrator, Adobe Photoshop