Louisville Metro Police Department

While working at RedTag, I collaborated intimately with the Louisville Metro Police Department (LMPD) to launch a transformative approach to policing, encapsulated in the powerful tagline "One Metro. One Mission" and the micro mission statement "Building a stronger, safer Louisville for everyone."

As art director of this project, I was tasked with creating a new identity system that is redefining LMPD's relationship with the community while attracting a diverse pool of applicants who embody the department's new vision of unified, community-centric policing. The scope of this project included a new logo and brand identity system, a full rolllout of outdoor and social media advertising, and other forms of building public awareness to help bring a cultural shift throughout both the department and the community at large.