Agalima

Crafting an authentic e-commerce experience for a brand of refreshingly organic cocktail mixers

Agalima is a brand of organic cocktail mixers made from fresh organic ingredients and inspired by the history of classic cocktails from all over the world. One of many brands under the American Beverage Marketers family of brands, this brand stands out as being focused on creating classic recipes for a new generation of cocktail lovers from the world over.

Our challenge was to translate Agalima's commitment to quality and heritage into a seamless e-commerce experience that resonated with consumers seeking authentic, organic ingredients for their cocktail creations.

To achieve this, we embarked on a journey to encapsulate Agalima's essence digitally. We began by immersing ourselves in the brand's story, understanding its ethos, and meticulously studying its target audience. From there, we crafted a website that not only showcased Agalima's product line but also conveyed its dedication to quality and authenticity. Through captivating visuals, engaging content, and intuitive navigation, we created an online platform where consumers could not only purchase Agalima's cocktail mixers but also delve into the brand's rich history and ethos. By seamlessly integrating e-commerce functionality with storytelling elements, we succeeded in crafting an authentic e-commerce experience that not only drives sales but also fosters a deeper connection between Agalima and its consumers.

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Credits

Agency RedTag

Creative Direction Charlie Ostertag

Web Design Sam Flick, Kennedie Nelson

Web Development Kevin Stone (CTO), Claudio Garcia (Developer), Amit Suthar (Contractor)

Copywriting/Content Strategy Tristan DeWitt

Project Manager Mariah Mattingly

Software Figma, Shopify