Twin Lakes Regional Medical Center

Creating a new identity for a regional medical center in central Kentucky.

Arrow Down

Twin Lakes Regional Medical Center is a medium-sized hospital in Grayson County, Kentucky. Located between Rough River Lake and Nolin River Lake, they serve over 115,000 people living in six counties. They reached out to me through Imagewest because they wanted to reach more people through social channels through digital advertising.

Twin Lakes recently took on new management. They had been a client of Imagewest for a half of a year up to this point, where the agency created digital banner ads and social ads for the hospital. The new management wanted to overhaul the marketing materials for the hospital so they decided to do a rebrand of their identity system. While they wanted to keep the logo design and their primary blue color, they wanted a refreshed look that was reliable, honest, and progressive.

I was tasked to update their marketing collateral to go alongside the hospital's in-house marketing department campaign "Your Home. Your Health." This included color palette adjustments, new typography, a visual identity built around custom 3D wave textures, gradient overlays, and custom and stock photography. These elements were then transferred over to print and digital collateral. The new system is reliable, sophisticated, honest, and progressive. With this new system in place, it can be applied to print and digital advertising, events, and in-house stationery while maintaining consistency and cohesion throughout all of their advertising.

Twin Lakes Regional Medical Center Logo on Pattern
Twin Lakes Regional Medical Center Brand Traits
Twin Lakes Regional Medical Center Logo Colors
Twin Lakes Regional Medical Center Color Palette
Twin Lakes Regional Medical Center Starling Heading typeface
Twin Lakes Regional Medical Center Gill Sans Body Typeface
Twin Lakes Regional Medical Center Photography Style
Twin Lakes Regional Medical Center 3D wave Gif
Twin Lakes Regional Medical Center Slogan
Twin Lakes Regional Medical Center Brand Guidelines
Twin Lakes Regional Medical Center Tri-fold brochure
Twin Lakes Regional Medical Center Newspaper Ad 1
Twin Lakes Regional Medical Center newspaper Ad 2
Twin Lakes Regional Medical Center Newspaper Ad 3
Twin Lakes Regional Medical Center Flyer
Twin Lakes Regional Medical Center Web Banners
Twin Lakes Regional Medical Center FB Ads
Twin Lakes Regional Medical Center Facebook Page
No items found.
testimonial avatar
Jamie Bittel — Director of Marketing and Public Relations at Twin Lakes Regional Medical Center

The results

Newspaper ads, magazine ads, billboards, booklets, and brochures were created in a large campaign to make it more attractive for larger hospitals. Special events using the identity system were held during the holiday season such as the "Lights of Love" event which took place on December 19, 2019, and the "Twin Lakes Health Fair" which took place on February 23, 2020. In April of 2020, Twin Lakes Regional Medical Center was purchased by Owensboro Health, and the branding that I helped design was a component of making them attractive to get bought out by Owensboro Health.

Credits

Agency Imagewest

Creative Direction Kara Williams Glenn

Account Executive Summer Stehmeier

Graphic Designers Sam Flick, Nathan Broell

Video Joseph Hooks, Devon Wright

Software Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, Blender 2.8