Hilltopper Athletics Foundation (HAF) is the fundraising arm of Western Kentucky University athletics. Since 1965, the HAF has served as the financial lifeblood for WKU Athletics helping to fund the overall student-athlete experience at Western Kentucky University. They provide scholarships to student-athletes, coaches and administrative support, and academic and career development support through donations from WKU alumni. They came to us to build them a new website to help them get more donations to support their cause.
They needed a new website that was separated from WKUSports, the parent company for HAF. I was tasked to create a multi-page marketing website that would get visitors to donate to the organization. The website design goes for an athletic, influential, and corporate look and feel while using aspects of the Western Kentucky University identity from their corporate typography to the same red color as the university. All photography used was taken from the foundation and university photo libraries.
As of 2021, they have updated their site to another platform. I have put up the Webflow.io link for you when you click on the buttons to check out instead.
The website launched on February 1, 2019. and ranks at the top of Google searches for “hilltopper athletic foundation.” This project also won an award from the Professional Marketing Association of Bowling Green for Best website of 2019.
Creative Direction Kara Williams Glenn
Logo & Identity Design Courtney McDonald
Web Design Sam Flick
Account Executives Caroline Farley, Summer Stehmeier
Writers Phi Chu, Mary Mercurio, Sarah Starkey
Software Adobe Photoshop, Figma, WordPress, Elementor