Hilltopper Athletic Foundation

Building a digital presence for the financial lifeblood of Western Kentucky University athletics.

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Hilltopper Athletics Foundation (HAF) is the fundraising arm of Western Kentucky University athletics. Since 1965, the HAF has served as the financial lifeblood for WKU Athletics helping to fund the overall student-athlete experience at Western Kentucky University. They provide scholarships to student-athletes, coaches and administrative support, and academic and career development support through donations from WKU alumni. They came to us to build them a new website to help them get more donations to support their cause.

They needed a new website that was separated from WKUSports, the parent company for HAF. I was tasked to create a multi-page marketing website that would get visitors to donate to the organization. The website design goes for an athletic, influential, and corporate look and feel while using aspects of the Western Kentucky University identity from their corporate typography to the same red color as the university. All photography used was taken from the foundation and university photo libraries. 

Hilltopper Athletic Foundation Badge on Photo
Hilltopper Athletic Foundation Logo
Hilltopper Athletic Foundation Brand Messaging
Hilltopper Athletic Foundation Colors
Hilltopper Athletic Foundation Typography
Hilltopper Athletic Foundation Website Screens Gif
Hilltopper Athletic Foundation UI Components
Hilltopper Athletic Foundation Home Screen
Hilltopper Athletic Foundation About Screen
Hilltopper Athletic Foundation Other Screens
Hilltopper Athletic Foundation Closer
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Sydney Engle — Donor Relations at Hilltopper Athletic Foundation

The results

The website launched on February 1, 2019. and ranks at the top of Google searches for “hilltopper athletic foundation.” This project also won an award from the Professional Marketing Association of Bowling Green for Best website of 2019.

88
Organic Monthly Traffic (source: Ubersuggest)
8
Domain Authority (source: Ubersuggest)

Credits

Agency Imagewest

Creative Direction Kara Williams Glenn

Logo & Identity Design Courtney McDonald

Web Design Sam Flick

Account Executives Caroline Farley, Summer Stehmeier

Writers Phi Chu, Mary Mercurio, Sarah Starkey

Software Adobe Photoshop, Figma, WordPress, Elementor