Great Rivers Environmental Law Center

Creating an identity system and website for a non-profit environmental law firm.

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Great Rivers Environmental Law Center is a nonprofit environmental law firm based in St. Louis, Missouri. They are Missouri’s first and only public interest law firm focused on the environment and public health. We work across Missouri and southern Illinois to preserve what matters most. Great Rivers needed a brand refresh that was more cohesive and built upon the relationships that they formed with their clients and the environment. They also needed proper communication channels that they could use to deliver their message effectively.

Their mission is to provide free and reduced-fee legal services to individuals, citizens’ groups and environmental organizations which seek to preserve and protect the environment and public health. Their audience cares deeply about environmental issues that affect their communities. Founded in 2002, they needed a visual language which reflects the established nature of their organization and as “Lawyers for the Environment.” The environment can't protect itself. Somebody's gotta do it.

I was tasked to create a brand refresh based upon their need to preserve and protect the environments of St. Louis and the surrounding areas. This included updating their logo, creating a visual identity system, and updating their website to reflect the new identity.

This project was done in collaboration directly with the client with the help of an account executive and this project was built with the feedback of the Great Rivers Board of Directors and their Chairman.

Great Rivers Logo Icon
Great Rivers Logo Before and After
Great Rivers Logo Rationale
Great Rivers Logo Colors
Great Rivers Logo with Type and Graphic Treatment
Great Rivers Brand Messaging
Great Rivers Brand Guidelines
Great Rivers Web Sitemap
Great Rivers Web Components
Great Rivers Web Screens Gif
Great Rivers Web Gif 2
Great Rivers Web Screens 1
Great Rivers Web Screens 2
Great Rivers Closer
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testimonial avatar
Linden Mueller — Director of Development and Community Outreach at Great Rivers Environmental Law Center

The results

At the time of writing this, the project is in the final stages of production. I was able to establish a business relationship with the client as the project was being worked on throughout the 2020 COVID-19 pandemic. The project is expected to launch in the first quarter of 2021.


Agency Imagewest

Creative Direction Kara Williams Glenn

Graphic/Web Design Sam Flick

Account Executive Summer Stehmeier, Joanah Loomer

Software Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, Squarespace 7.1