SupplyShip

11/23/2020
Identity Design

I created a brand and landing page concept for a fictional e-commerce online fulfillment company. SupplyShip provides best-in-class e-commerce fulfillment software powered by data-driven results. Starting off with research into other online fulfillment companies, I decided that in order to differentiate between the competitors which use a lot of blue colors, I made the decision to create a unique burgundy/gold palette that helps the brand stand out against the competition. I also created the custom icon by making two "S" shapes in a box configuration and adding a 60-degree angle to show the idea of progression and efficient service.

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