I started working on an identity for a fictional service that connects families with local caregivers. The idea was to create an identity and an interface that helped make the process of finding a caregiver simpler and giving families peace-of-mind. This started off as a side project using the IdeasAI.net business prompt generator. I created a logo, identity system, and a landing page. I used the typeface New Spirit for the logo and for typography. I also implemented a visual system using the tittle of the "i" in the logo and using that as a framing device for images and as a graphic element.